Dennison: Rooted in Tradition, Ready for Tomorrow

Not Just a Label, A Legacy in Every Stitch

Dennison is a movement born out of innovation and an unwavering belief that style should be for everyone. Our journey began in 1988 in the culturally rich city of Gwalior, Madhya Pradesh. Back then, getting a shirt meant buying fabric, finding a tailor, and waiting days. That’s when our founder, Mr. Rajendra Seth, asked a simple, radical question:
"Why can’t ready-to-wear be accessible for everyone?"

The Revolution

Armed with a clear purpose, Mr. Rajendra launched his first ready-to-wear shirt, and Dennison was born. What followed was nothing short of a fashion revolution. Orders came pouring in from five states. We weren’t just selling shirts; we were selling freedom from outdated norms, one readymade shirt at a time.

Value-First Fashion Since Day One

Built on the pillars of trust, consistency, and relevance, Dennison grew into a reliable name for Indian professionals. We believe in offering fashion that works for real needs and real lifestyles. No fluff, just functional fashion that looks sharp, feels comfortable, and is authentic. 

A New Era with the Same Soul

In 2014, the baton passed to Mr. Ashwin Seth, who took charge with a vision to modernize Dennison while staying true to its roots. Today, we remain proudly based in Gwalior, but our approach has evolved to reflect the changing needs of India. 

What We Make Matters

From plus-size fits and eco-conscious fabrics to casual wear and modern office staples, every Dennison piece is thoughtfully designed to empower the modern Indian man. We’re obsessed with fit, functionality, and fabric, and it shows in everything we do. Dennison doesn’t chase trends. We build wardrobes that work.

For the Men Who Move India Forward

Dennison is for the doers, the dreamers, and the go-getters. For anyone who believes fashion shouldn’t be intimidating, it should be inclusive, empowering, and built to last. Our founder said it best:
“The strength of our brand lies in the product, but we know it’s also in the people who wear it.”

From Gwalior to Pan-India: The Story Continues

From a single shirt to a nationwide movement, from local stores to e-commerce shelves, Dennison is now a name you can trust, wherever you are. We’re still growing, still listening, still rooted in the same purpose we began with.

Dennison: rooted in tradition, ready for tomorrow.